Open AccessRecent Trends in Digital Marketing to Develop the Marketing Strategies for Every Marketer
Author(s) -
Ubedullah Memon,
Yogesh Khandre
Publication year - 2020
Publication title -
asian journal of engineering and applied technology
Language(s) - English
Resource type - Journals
ISSN - 2249-068X
DOI - 10.51983/ajeat-2020.9.1.1079
Subject(s) - marketing , digital marketing , business , competition (biology) , marketing mix , marketing research , advertising , economics , ecology , biology
The overall marketing situation is rapidly converting over the last few years. With this modification it has a positive impact on the developing economies. Moreover this has led to high general of living, excessive in step with capita income and thereby contributing to the economic development. It is now not a seller’s market and over the years, it has emerge as one of the largest customer markets within the world. Today, the market for the developing economies is based totally on the right competition principle with the presence of both buyers and sellers. Therefore purpose of this paper is, first, to review and recognize standards of digital marketing secondly, to speak about various present day developments in digital advertising and marketing and, lastly, to talk about and summarize the destiny of digital advertising and marketing.