Open AccessA Comprehensive Study on Lexicon Based Approaches for Sentiment Analysis
Author(s) -
Venkateswarlu Bonta,
K. Nandhini,
Naulegari Janardhan
Publication year - 2019
Publication title -
asian journal of computer science and technology
Language(s) - English
Resource type - Journals
eISSN - 2583-7907
pISSN - 2249-0701
DOI - 10.51983/ajcst-2019.8.s2.2037
Subject(s) - sentiment analysis , influencer marketing , lexicon , computer science , public opinion , task (project management) , social media , data science , world wide web , politics , artificial intelligence , political science , business , marketing , management , relationship marketing , economics , law , marketing management
In recent years, it is seen that the opinion-based postings in social media are helping to reshape business and public sentiments, and emotions have an impact on our social and political systems. Opinions are central to mostly all human activities as they are the key influencers of our behaviour. Whenever we need to make a decision, we generally want to know others opinion. Every organization and business always wants to find customer or public opinion about their products and services. Thus, it is necessary to grab and study the opinions on the Web. However, finding and monitoring sites on the web and distilling the reviews remains a big task because each site typically contains a huge volume of opinion text and the average human reader will have difficulty in identifying the polarity of each review and summarizing the opinions in them. Hence, it needs the automated sentiment analysis to find the polarity score and classify the reviews as positive or negative. This article uses NLTK, Text blob and VADER Sentiment analysis tool to classify the movie reviews which are downloaded from the website www.rottentomatoes.com that is provided by the Cornell University, and makes a comparison on these tools to find the efficient one for sentiment classification. The experimental results of this work confirm that VADER outperforms the Text blob.