Open AccessAntecedents and Consequences of Consumer Animosity: An Exploratory Study
Author(s) -
Bilal Mustafa Khan,
Reshma Farhat
Publication year - 2013
Publication title -
prastuti: journal of management and research
Language(s) - English
Resource type - Journals
ISSN - 2320-2262
DOI - 10.51976/gla.prastuti.v2i2.221306
Subject(s) - exploratory research , business , advertising , psychology , sociology , anthropology