Open AccessExamining the Use of Social Media among Four-H Alumni in Louisiana
Author(s) -
Kali Boudreaux Zammit
Publication year - 2014
Publication title -
journal of youth development
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.191
H-Index - 3
eISSN - 2325-4017
pISSN - 2325-4009
DOI - 10.5195/jyd.2014.64
Subject(s) - social media , honor , service (business) , text messaging , usable , psychology , public relations , sociology , medical education , advertising , internet privacy , political science , business , computer science , multimedia , world wide web , marketing , medicine
The purpose of this study was to examine the use and determine the preferred method of social media among 4-H alumni in Louisiana. Based on a review of literature, communicating with youth through social media has become a major trend and necessity, especially among 4-H Youth Development and Cooperative Extension Service professionals. A 24-item instrument was developed and administered online to Louisiana 4-H alumni who received the 2011 Louisiana 4-H Senior Honor Cord and provided usable e-mails. The overall preferred method of social media among Louisiana 4-H alumni was Facebook and text messaging. A majority of 4-H alumni use their smart phones or personal computers to utilize social media. Some of the primary reasons that 4-H alumni use social media are to communicate friends, view photographs, and become updated with current events. Overall, 100% of surveyed 4-H alumni use some form of social media