Open AccessAnalysis of the customers' choice networks
Author(s) -
Vladimir Batagelj,
Nataša Kejžar,
Simona KorenjakČerne
Publication year - 2007
Publication title -
metodološki zvezki
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.127
H-Index - 7
eISSN - 1854-0031
pISSN - 1854-0023
DOI - 10.51936/ugam9616
Subject(s) - the internet , computer science , network analysis , marketing , data science , business , world wide web , engineering , electrical engineering
Customer's choice implies some kind of relations among products. Customers' choices of products induce a network among them. Analyses of such networks can offer interesting information for marketing. In the paper some network analysis approaches are proposed to analyze such data. Two large networks obtained in 2004 from Amazon Internet bookstore and CD-store are used to illustrate these approaches. All analyses were done with program Pajek.