Open AccessFAILURES IN CRISIS COMMUNICATION DURING THE COVID-19 PANDEMIC IN SLOVENIA: WHAT CAN WE LEARN FROM AUDIENCE FEEDBACK?
Author(s) -
Tanja Kamin,
Nina Perger
Publication year - 2021
Publication title -
teorija in praksa
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.191
H-Index - 8
ISSN - 0040-3598
DOI - 10.51936/tip.58.specialissue.517-535
Subject(s) - crisis communication , government (linguistics) , pandemic , public relations , appeal , covid-19 , risk communication , health communication , public health , political science , fear appeal , qualitative research , crisis response , psychology , business , social psychology , sociology , medicine , environmental health , nursing , law , social science , philosophy , linguistics , disease , pathology , infectious disease (medical specialty)
. During a pandemic, it is essential that most people respect the measures in place so as to keep the healthcrisis at bay. Still, a consensus must exist in society thatthe measures imposed by government are truly needed,just and legitimate, with several factors affecting whetherthis is achieved. In the article, we present the results ofqualitative research (23 in-depth interviews) conductedin Slovenia at the peak of the first lockdown, focusingon how the study participants (women who were living alone during the first lockdown) perceived communication from the government and the public healthauthorities that comprised the official crisis communication group for managing the pandemic in Slovenia. Theresults present critical mistakes in communication thatshaped trust in the official communicators and failed tomotivate and encourage respondents to comply with therecommended and prescribed protective measures.Keywords: Covid-19, protective measures, risk communication, trust, fear appeal, solo-living women