Open AccessConducting consistent laddering interviews using CLAD
Author(s) -
Bojan Korenini
Publication year - 2012
Publication title -
metodološki zvezki
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.127
H-Index - 7
eISSN - 1854-0031
pISSN - 1854-0023
DOI - 10.51936/hvoy5539
Subject(s) - laddering , interview , dna laddering , computer science , psychology , marketing , business , sociology , chemistry , anthropology , apoptosis , biochemistry , programmed cell death , dna fragmentation
Consistent Laddering is an interviewing technique that is build on top of Laddering technique, which has been used most often in psychotherapy, consumer research, and knowledge acquisition. This paper points out distinctions and advantages of Consistent Laddering over the original technique, as well as some difficulties that concern both techniques. The main purpose of this article is to show how Consistent Laddering interviews are conducted, and how measures employed in this technique are used to detect difficulties that can occur in an interview. Because it is not possible to conduct Consistent Laddering interviews without a computer program, corresponding software, named CLAD, has been developed.