Open AccessSurvey mode as a moderator of context effects
Author(s) -
May Doušak
Publication year - 2017
Publication title -
metodološki zvezki
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.127
H-Index - 7
eISSN - 1854-0031
pISSN - 1854-0023
DOI - 10.51936/epsf8017
Subject(s) - moderation , mode (computer interface) , data collection , context (archaeology) , data quality , computer science , survey research , survey data collection , data science , psychology , statistics , mathematics , history , applied psychology , human–computer interaction , machine learning , engineering , metric (unit) , operations management , archaeology
After decades of survey quality research and many experiments on the mode of data collection as a source of data inequivalence, there is still no exact explanation of how the mixed-mode design impacts the collected data. While not providing a definitive answer, we propose a new explanation of the mode effect and how it correlates with other sources of errors in surveys. By reviewing the relevant literature, we develop theoretical arguments indicating that the mode of data collection is in fact a moderator of context effects, a view that can provide an answer to the question concerning the origin of the data cacophony in mixed-mode comparative studies.