Survey mode as a moderator of context effects | Zendy

May Doušak | Zendy

AI Assistant Blog Pricing

Home ZAIA Blog

Open Access

Survey mode as a moderator of context effects

Author(s) -

May Doušak

Publication year - 2021

Publication title -

advances in methodology and statistics

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.127

H-Index - 7

eISSN - 1854-0031

pISSN - 1854-0023

DOI - 10.51936/epsf8017

Subject(s) - moderation , mode (computer interface) , data collection , context (archaeology) , data quality , survey research , computer science , survey data collection , data science , psychology , social psychology , statistics , history , mathematics , applied psychology , human–computer interaction , engineering , metric (unit) , operations management , archaeology

After decades of survey quality research and many experiments on the mode of data collection as a source of data inequivalence, there is still no exact explanation of how the mixed-mode design impacts the collected data. While not providing a definitive answer, we propose a new explanation of the mode effect and how it correlates with other sources of errors in surveys. By reviewing the relevant literature, we develop theoretical arguments indicating that the mode of data collection is in fact a moderator of context effects, a view that can provide an answer to the question concerning the origin of the data cacophony in mixed-mode comparative studies.

The content you want is available to Zendy users.

Already have an account? Click here to sign in.

Having issues? You can contact us here

Accelerating Research