Open AccessFEATURES OF THE APPLICATION OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN SHAPING THE IMAGE STRATEGY OF SOUTH KOREA
Author(s) -
K. Baissultanova,
А. Kaldybai
Publication year - 2020
Publication title -
habaršy. tarih žäne saâsi-a̋leumettìk ġylymdar seriâsy
Language(s) - English
Resource type - Journals
ISSN - 1728-5461
DOI - 10.51889/2020-2.1728-5461.29
Subject(s) - information and communications technology , image (mathematics) , key (lock) , ideology , conceptual framework , political science , computer science , computer vision , sociology , computer security , politics , world wide web , social science , law
This article is devoted to identifying the features of the application of information and communication technology (ICT) in the formation of the international image of South Korea. The authors argue that information communication has had a positive effect on enhancing the image of the Republic of Korea throughout the world. They analyzed the role of ICT and key factors in its use in shaping the image strategy of South Korea. They also tried to reveal the conceptual and ideological foundations of the image strategy of South Korea, analyzing such concepts as “information policy”, “information technology”, and “image”.