Open AccessConsumer Behavior Segmentation Criteria Prices vs. Product Differentiation
Author(s) -
José́ G. Vargas-Hernández,
Cesar Francisco Cárdenas-Dávila,
Elsa Patricia Orozco-Quijano,
Julio Cesar Ceniceros-Angulo
Publication year - 2017
Publication title -
delhi business review
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2277-7725
pISSN - 0972-222X
DOI - 10.51768/dbr.v18i2.182201702
Subject(s) - product differentiation , product (mathematics) , market segmentation , segmentation , consumer behaviour , business , economics , computer science , microeconomics , marketing , mathematics , artificial intelligence , geometry , cournot competition