Open AccessIdentifying and Analysing the Impact of Key Factors leading to Brand Confusion in Advertising: A Micro Analysis
Author(s) -
A. Sengupta,
Noopur Agrawal
Publication year - 2009
Publication title -
delhi business review
Language(s) - English
Resource type - Journals
eISSN - 2277-7725
pISSN - 0972-222X
DOI - 10.51768/dbr.v10i1.101200906
Subject(s) - confusion , advertising , key (lock) , business , marketing , psychology , computer science , computer security , psychoanalysis