Open AccessFaktor-Faktor Yang Mempengaruhi Minat Beli Online
Author(s) -
Dedi Joko Hermawan
Publication year - 2021
Publication title -
jurnal ilmiah eco buss/jurnal ilmiah ecobuss
Language(s) - English
Resource type - Journals
eISSN - 2722-8622
pISSN - 2337-9340
DOI - 10.51747/ecobuss.v9i2.848
Subject(s) - advertising , product (mathematics) , purchasing , quality (philosophy) , test (biology) , business , marketing , sampling (signal processing) , mathematics , computer science , telecommunications , paleontology , philosophy , geometry , epistemology , detector , biology
This research has objective to see the interest students of Panca Marga University Probolinggo in online purchasing of goods on a platform shopee, Respondents from the results of this research is customers using shopee platform as a medium purchase of goods online. The sampling technique used non-probability sampling by distributing questionnaires and interviews as a method of collecting data in this study. The data analysis method uses classical assumptions, multiple linear regression, F test and T test. The results show that the level of product quality has a significant influence on buying interest, Advertising variables do not have a significant effect on Buying Interest, The customer trust variable does not have a significant effect on buying interest on the shopee platform.
Keywords: Product Quality, Advertising, Customer Trust, Buying Interest