Open AccessAnalisis Strategi Pemasaran Dalam Upaya Meningkatkan Jumlah Penerimaan Mahasiswa Baru
Author(s) -
Khamdan Suriyok
Publication year - 2022
Publication title -
jurnal ilmiah eco buss/jurnal ilmiah ecobuss
Language(s) - English
Resource type - Journals
eISSN - 2722-8622
pISSN - 2337-9340
DOI - 10.51747/ecobuss.v10i1.908
Subject(s) - swot analysis , promotion (chess) , business , marketing , quality (philosophy) , strengths and weaknesses , baru , business administration , psychology , political science , geography , philosophy , archaeology , epistemology , politics , islam , law , social psychology
The research was conducted with the aim of knowing and analyzing marketing strategies in an effort to increase the number of new student admissions. The research was conducted at the Yadika Bangil School of Economics (STIE). Data were collected through observation, document analysis, and interviews. The data analysis technique was carried out using the SWOT analysis method (Strengths, Weaknesses, Opportunities and Threats). The results showed that the more programs there were, the more alternatives students had to choose from. In addition, the programs offered will increase student interest in registering. As well as large financial support for promotion and supported by good quality lecturers, various study programs and affordable prices can increase the number of students.
Keyword: Increasing Number of Student, Marketing Strategy, SWOT