NEW CULTURAL SUSTAINABILITY IN “OPEN CITIES”

‘Open city’ is a new term that was coined after the cultural policies of European cities had been established. This phrase reflects the need for citizens to participate in the establishment of the city’s cultural policy, which is part of a new sustainable system that involves a digital approach to cultural goods. Most European cities base their cultural policy on four key principles: cultural identity, cultural diversity – interculturality, creativity, and citizens’ participation in cultural life. Cultural development strategy must ensure that these principles are observed by and intertwined with all public policies. This approach indicates the development of artistic disciplines in all contemporary directions and should have a direct influence on local governments and those in charge of the cultural sector. Cultural tourism greatly increases residents’ participation in cultural projects.