Open AccessINTEGRATED MARKETING COMMUNICATIONS IN THE FUNCTION OF BAZAARS’ PROMOTION
Author(s) -
Nedeljko Prdić,
Sara Kostić
Publication year - 2021
Publication title -
kultura polisa
Language(s) - English
DOI - 10.51738/kpolisa2021.18.2r.5.03
Subject(s) - bazaar , promotion (chess) , integrated marketing communications , marketing , business , marketing communication , business to government , function (biology) , marketing research , marketing management , return on marketing investment , relationship marketing , geography , political science , archaeology , politics , law , evolutionary biology , biology
Bazaars are important topic in historical and also modern market approach, as one of the basic marketing channals for sale of agriculture products. Perception of bazaar markets in the future is not real without usage of integrated marketing communications in comuniaction with costumers. IMC enable for bazaars to make an efficient contact with consumers and other public, for the purpise of fullfiling busines aims of bazaars on market. Research results show that the efficiency of bussines is manifested in tactical integrated marketing communications. By experience method and methods of marketing research, we came to conclusion that integrated marketing communications may promote bazaars on the market using sinergy of different instruments. The conclusion is that IMK are much cheaper in comparison to mass comunications and ti is possible to promote bazaars on the market and stress their social role, using IMK.