Light GBM Machine Learning Algorithm to Online Click Fraud Detection
Author(s) -
Elena-Adriana Mînăstireanu,
Gabriela Meșniță
Publication year - 2019
Publication title -
journal of information assurance and cybersecurity
Language(s) - English
Resource type - Journals
ISSN - 2165-9923
DOI - 10.5171/2019.263928
Subject(s) - online advertising , computer science , digital advertising , machine learning , advertising , algorithm , world wide web , the internet , business
In the current web advertising activities, the fraud increases the number of risks for online marketing, advertising industry and e-business. The click fraud is considered one of the most critical issues in online advertising. Even if the online advertisers make permanent efforts to improve the traffic filtering techniques, they are still looking for the best protection methods to detect click frauds.