Open AccessINVESTIGATION INTO M-COMMERCE CONSUMERS HEDONIC BROWSING AND THE IMPACT ON URGE TO BUY IMPULSIVELY
Author(s) -
Ulyatul Nazirah,
Sorayanti Utami,
Jasman J. Ma’ruf
Publication year - 2022
Publication title -
jurnal ilmiah teunuleh
Language(s) - English
Resource type - Journals
eISSN - 2807-193X
pISSN - 2746-4393
DOI - 10.51612/teunuleh.v3i2.89
Subject(s) - advertising , appeal , interpersonal communication , psychology , software portability , purchasing , social psychology , interpersonal influence , business , marketing , computer science , political science , law , programming language