Open AccessDiscourse of Leader in an Academic Setting: A Critical Discourse Analysis of Email Messages
Author(s) -
Francisco Perlas Dumanig,
Maya Khemlani David
Publication year - 2012
Publication title -
iars international research journal
Language(s) - English
Resource type - Journals
eISSN - 2202-2821
pISSN - 1839-6518
DOI - 10.51611/iars.irj.v2i2.2012.21
Subject(s) - discourse analysis , grammar , vocabulary , focus (optics) , social practice , critical discourse analysis , style (visual arts) , linguistics , genre analysis , sociology , civil discourse , computer science , political science , literature , philosophy , ideology , politics , law , art , physics , performance art , optics , art history
The focus of this paper is to examine the discourse of an academic leader through emails. This paper will examine the micro and macro level of leadership discourse. To analyze the data, Fairclough’s (1993) framework which includes the analysis of textual practice, discourse practice, and social practice will be used. In analyzing the discourse at the micro level, the paper will examine the textual practice which includes vocabulary, grammar, and text structure. In addition, genre and style of text and social practice will also be analyzed.