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DIGITAL TRANSFORMATION AS A SOURCE OF NEW RISKS FOR THE ENTERPRISE
Author(s) -
Вікторія Анатоліївна Гросул,
Marуna Usova
Publication year - 2021
Publication title -
interconf
Language(s) - English
Resource type - Journals
ISSN - 2709-4685
DOI - 10.51582/interconf.21-22.11.2021.001
Subject(s) - reputation , confidentiality , business , digital transformation , business risks , process (computing) , computer security , risk analysis (engineering) , social media , field (mathematics) , risk management , business information , internet privacy , computer science , marketing , political science , finance , mathematics , world wide web , pure mathematics , law , operating system
The article analyzes the contradictory impact of digitalization on the development of the economy and society. It is argued that the process of digital transformation of business has led to the emergence of new threats, which include the following types of risks: the risk of violating the confidentiality of information, cybersecurity of information systems, the risk of losing control over information flows; the risk of damage to reputation and brand by social media; the risk of a "gap" in HR potential associated with limited staff competencies (or lack thereof) in the field of digitalization.

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