Open AccessSOCIO-ECONOMIC NATURE OF CONSUMPTION IN TOURISM
Author(s) -
A.A. Ramazanov,
K. B. Lessova
Publication year - 2022
Publication title -
statistika, učet i audit
Language(s) - English
Resource type - Journals
ISSN - 1563-2415
DOI - 10.51579/1563-2415.2022-2.06
Subject(s) - tourism , consumption (sociology) , marketing , hospitality , business , order (exchange) , product (mathematics) , production (economics) , tourism geography , new product development , economics , political science , sociology , social science , geometry , mathematics , finance , law , macroeconomics
The article considers the nature of consumption in tourism on the example of the experience of Kazakhstan. Modern trends in the development of the hospitality industry are setting new goals for marketers who conduct research on consumer activity in order to ensure the production of a competitive tourist product. The article provides examples of the use of marketing tools for the development of domestic tourism in the country.