Open AccessAbsurd in the Function of Postmodern Visual Communications in Bosnia and Herzegovina
Author(s) -
Maja Dedić
Publication year - 2021
Publication title -
društvene i humanističke studije
Language(s) - English
Resource type - Journals
eISSN - 2490-3647
pISSN - 2490-3604
DOI - 10.51558/2490-3647.2021.6.3.577
Subject(s) - absurdity , postmodernism , cognitive dissonance , observer (physics) , visual communication , aesthetics , sociology , psychology , visual arts , art , social psychology , literature , physics , quantum mechanics
This paper should offer an insight into the issue of the correlation of visual communications today and the principles that are given. The avant-garde way of shaping the visual content in the field of applied arts has not bypassed Bosnia and Herzegovina either. Shock, absurdity, and cognitive dissonance as techniques of advertising communication use the intensity of experience, mental imbalance, and the ability to read and understand the visual message as a powerful means of media manipulation. Revolt, defiance, a different view of the world create a simulacrum of new consumer values, leading the observer to identify with the artistic content.