Open AccessPlace branding: graphic design’s participation in strategic management and brand identity of the cities
Author(s) -
Helder Cardoso,
Richard Perassi Luiz de Sousa
Publication year - 2014
Publication title -
blucher design proceedings
Language(s) - English
Resource type - Conference proceedings
ISSN - 2318-6968
DOI - 10.5151/design-icdhs-044
Subject(s) - tourism , brand identity , identity (music) , globalization , business , brand management , nation branding , place branding , advertising , corporate branding , design management , marketing , brand image , graphic design , political science , knowledge management , computer science , information management , aesthetics , international trade , philosophy , law