Open AccessThe Effect of Marketing Mix on Purchase Decision with Brand Image as Intervening Variable on Sippol Brand Hand Sanitizer Products
Author(s) -
Yunalysa Wongso,
Nanis Susanti,
I.B. Cempena
Publication year - 2022
Publication title -
international journal of economics, business and management research
Language(s) - English
Resource type - Journals
ISSN - 2456-7760
DOI - 10.51505/ijebmr.2022.6808
Subject(s) - marketing , product (mathematics) , hand sanitizer , promotion (chess) , business , advertising , marketing mix , brand image , sample (material) , mathematics , food science , chemistry , geometry , chromatography , politics , political science , law