Open AccessThe Influence of Word of Mouth, Service Quality, and Brand Image on Consumer Loyalty through Brand Trust in PT. Virama Karya (Persero) Surabaya
Author(s) -
Diandra Faiz Purnamabroto,
Nanis Susanti,
I.B. Cempena
Publication year - 2022
Publication title -
international journal of economics, business and management research
Language(s) - English
Resource type - Journals
ISSN - 2456-7760
DOI - 10.51505/ijebmr.2022.6807
Subject(s) - nonprobability sampling , advertising , word of mouth , brand loyalty , structural equation modeling , service quality , brand image , loyalty business model , service (business) , business , marketing , psychology , mathematics , sociology , statistics , population , demography