Open AccessBUSINESS DEVELOPMENT STRATEGY FOR CULTIVATION OF BLOOD COCKLE (ANADARA GRANOSA) TO INCREASE COASTAL COMMUNITY INCOME IN RIAU PROVINCE
Author(s) -
Eni Yulinda,
Ridar Hendri,
Zulkarnain Hendri
Publication year - 2021
Publication title -
plant archives/plant archives
Language(s) - English
Resource type - Journals
eISSN - 2581-6063
pISSN - 0972-5210
DOI - 10.51470/plantarchives.2021.v21.no1.128
Subject(s) - cockle , cerastoderma edule , business , swot analysis , productivity , government (linguistics) , fishery , socioeconomics , marketing , economic growth , biology , economics , ecology , linguistics , mollusca , philosophy , bivalvia
A survey research on the blood cocle (Anadara granosa) business was conducted in Rokan Hilir Regency, Riau Province, Indonesia in June-July 2020. The research objective was to formulate a strategy to develop the blood cockle business, in order to increase the income of fishermen’s families. Interviews were conducted with 10 respondents of blood cocle cultivators, local government, fisheries office, traders and blood cockle exporters. Data were analyzed using the SWOT analysis method (Strengths, Weaknesses, Opportunities, and Thereats). The results showed that the land used for the cultivation of blood cockle in Rokan Hilir was only 10% of the 12,434 hectare. The number of blood cockle cultivators in this area is only 250 people, the export volume of blood cockle is 450 tons per month (IDR 5.5 billion). The future strategy for developing a blood cockle business is: (1) increasing the productivity of blood cocle by increasing business capital, expanding cultivation land, and receiving government assistance; (2) improve the quality of blood cockles, both in terms of size and freshness when marketed; and (3) self-seeding blood cockle.