Open AccessOn natural and artificial glocalization
Author(s) -
Elena Bagina
Publication year - 2021
Publication title -
proekt bajkal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.1
H-Index - 2
eISSN - 2309-3072
pISSN - 2307-4485
DOI - 10.51461/projectbaikal.69.1841
Subject(s) - glocalization , globalization , natural (archaeology) , the arts , set (abstract data type) , architecture , identity (music) , sociology , aesthetics , political science , computer science , geography , art , visual arts , law , programming language , archaeology
Glocalization is a point where globalization enters communities or phenomena of different styles, cultures and traditions, including the phenomena of fine arts and architecture. Artificial glocalization is a search and application of specific forms-signs, and creation of a set of characteristics symbolizing the local tradition. Natural glocalization occurs when the national culture is on the rise and is ready to accept any innovations without loss of identity, when it is not forms-signs that work, but forms-images, which are identified as national.