
Effect of Product Appearance and Performance on the Consumer's Affection in the Design of Mobile Phones
Author(s) -
Sungyup Kim,
Sungjoon Park,
Sung-Min Kim,
Eui S. Jung
Publication year - 2010
Publication title -
daehan in'gan gonghag hoeji/daehan in-gan gonghak hoeji
Language(s) - English
Resource type - Journals
eISSN - 2093-8462
pISSN - 1229-1684
DOI - 10.5143/jesk.2010.29.4.527
Subject(s) - affection , mobile phone , product (mathematics) , computer science , psychology , mobile apps , human–computer interaction , advertising , social psychology , mathematics , business , world wide web , telecommunications , geometry