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SOVIET NEWSPAPER EDITORS1941 AS A SEMIOTIC-COLOR SPECTRUMFROM THE POINT OF VIEW OF QUANTUM THEORY(or Application of the quantum chronos method in the identification of semiotic and coloristic markers of the texts of the Moscow Bolshevik newspaper for 1941, as perceived by modern Ukrainian readers in 2020)
Author(s) -
Аleksandr Kholod
Publication year - 2020
Publication title -
socìalʹnì komunìkacìï: teorìâ ì praktika
Language(s) - English
Resource type - Journals
eISSN - 2522-9125
pISSN - 2524-0471
DOI - 10.51423/2524-0471-2020-11-2-8
Subject(s) - newspaper , semiotics , epistemology , sociology , linguistics , psychology , philosophy , media studies
The aimof the study was to use the quantum chronos method to identify semiotic and coloristic markers of the texts of the Moscow Bolshevik newspaper for 1941 when analyzing their perception by modern Ukrainian readers 19-20 years old, living in 2020 and studying at one of the country's universities.Methodology: metaphysical methods of monistic idealism and the method of quantum chronos, as well as approaches, categories and principles of quantum mechanics (“approach to many worlds or approach of many minds” by H. Everett, category of quantum nonlocality). The study used the methodological principles of positivism, namely: the principle of fallibilism by Charles Peirce and critical realism (Popper's criterion). Empirical methods were also involved: associative experiment, observation, description and measurement.The methodology(experimental procedure) consisted in the following: 6 newspaper editorials were selected in six issues of the Russian-language newspaper "Moskovsky Bolshevik" in 1941. The experiment took place on an individual basis from April 1 to April 20, 2020 using the electronic resource “free mail” on the “.ua” domain. 48 subjects aged 19 -21, living in two regions of Ukraine, were asked to see photocopies of newspaper editorials. According to the instructions, the subjects were asked to answer three questions: 1) “What color, in your opinion, is the text that you read?”; 2) “Why exactly this color?”; 3) "What does your chosen color mean?"Conclusions.The use of the quantum chronos method made it possible to establish specific reactions of subjects living in 2020 when analyzing their perception of distant communication texts (six editorials of the Moscow Bolshevik newspaper, which were published on January 15, March 16, May 17, July 16,September 16 and November 16, 1041). We have established that the frequency responses are three colors, namely: black, yellow and red. Semiotic reasons for color identification are reduce to the declaration of the names of the object realities of both thefirst year of the Great Patriotic War (1941) and the modern realities of 2020.

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