Open AccessAn investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself
Author(s) -
Fabrice Cochetel
Publication year - 2007
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.51415/10321/89
Subject(s) - perception , event (particle physics) , advertising , psychology , marketing , political science , business , physics , quantum mechanics , neuroscience
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom