Open AccessAn investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself
Author(s) -
Fabrice Cochetel
Publication year - 2022
Language(s) - English
Resource type - Dissertations/theses
DOI - 10.51415/10321/89
Subject(s) - event (particle physics) , advertising , perception , marketing , psychology , applied psychology , business , physics , quantum mechanics , neuroscience