Open AccessThe Role of Emotions and Social Influence on Consumer Purchase Intention towards Online Retailers
Author(s) -
Ahmad M. Abd Al-Aziz,
Madiha Metawie
Publication year - 2022
Publication title -
international journal of science and management studies
Language(s) - English
Resource type - Journals
ISSN - 2581-5946
DOI - 10.51386/25815946/ijsms-v5i3p128
Subject(s) - purchasing , psychology , feeling , structural equation modeling , affect (linguistics) , social psychology , norm (philosophy) , social media , advertising , marketing , business , political science , computer science , communication , law , machine learning