Open AccessNexus of Overall Cost of Celebrity Endorsement and Market Performance of Alcoholic Brewery Products in Lagos Metropolis, Nigeria
Author(s) -
Gbadebo Akindele,
Kayode Kingsley Arogundade
Publication year - 2022
Publication title -
international journal of science and management studies
Language(s) - English
Resource type - Journals
ISSN - 2581-5946
DOI - 10.51386/25815946/ijsms-v5i3p103
Subject(s) - publicity , advertising , nexus (standard) , product (mathematics) , business , population , marketing , medicine , engineering , mathematics , environmental health , embedded system , geometry