Open AccessThe Influence of Promotional Activities on the Success of Retail Business: A critical review
Author(s) -
Okonkwo Jeremiah Chukwudi,
Abdoulraman Aljounaidi
Publication year - 2021
Publication title -
international journal of science and management studies
Language(s) - English
Resource type - Journals
ISSN - 2581-5946
DOI - 10.51386/25815946/ijsms-v4i3p113
Subject(s) - business , marketing , sales promotion , promotion (chess) , competition (biology) , product (mathematics) , personal selling , work (physics) , value (mathematics) , commodity , marketing strategy , sales management , mechanical engineering , ecology , geometry , mathematics , finance , machine learning , politics , political science , computer science , law , biology , engineering
Most businesses have recognized the value of effective promotional work. Throughout the production period, some business firms retained their manufacturing goods in the hope of trade. We believed that customers or consumers will purchase them if the commodity becomes available. But new findings have shown that the company obtains returns that impact the company's success to the benefit within the organization among the opposite strategic resources we have in marketing, but only a promoting operation that generated rapid sales. such as advertisement, personal sales, Sale promotion, and public relations. Enriched and improved marketing and private sales efforts are to be enforced by effective promotional activities, and in each manufacturer and consumer, they are promoted. Marketing strategies such as promotional activity need to be implemented as soon as the market is competitive in full, the terms "fittest" survival is applied and the competition within the enterprise, in an alternative to survival, most organizations follow wholesale live methods for attracting and maintaining clients, e.g. Since one company may not be the sole producer or the sole seller of a product, it is important that the company also exists in the market and updates its practices continuously based on customer request.