Open AccessConsumer Perception on Organic Products: A Study on the Select Products of Patanjali Ayurveda Limited
Author(s) -
Venkat Krishnamohan,
C. Samson Santhosh Kumar
Publication year - 2021
Publication title -
international journal of science and management studies
Language(s) - English
Resource type - Journals
ISSN - 2581-5946
DOI - 10.51386/25815946/ijsms-v4i1p109
Subject(s) - cosmetics , food products , personal care , organic product , business , marketing , traditional medicine , perception , advertising , food science , psychology , medicine , chemistry , organic chemistry , geography , agriculture , family medicine , neuroscience , archaeology
The modern world is witnessing a wide spread expansion in the usage of organic products, be it food products, personal & health-care products and cosmetics for the varied and valid reasons. Organic products are becoming more popular and people choose them for distinct advantages. The terms herbal, ayurvedic, natural and organic are not only distinct in their properties but also functionally have a variance in the applications.