Open AccessAntecedents of Fan Purchase Intention for Team Color Products
Author(s) -
Fernando Cabral de Melo Neto,
Emerson Wagner Mainardes,
Danilo Soares Monte-Mor
Publication year - 2022
Publication title -
consumer behavior review
Language(s) - English
Resource type - Journals
ISSN - 2526-7884
DOI - 10.51359/2526-7884.2022.253923
Subject(s) - psychology , advertising , loyalty , originality , novelty , marketing , product (mathematics) , social psychology , business , mathematics , creativity , geometry