Open AccessTheoretical Framework for Knowledge Sharing and Co-Creation of Messages on Digital Platforms: A consumer knowledge management perspective
Author(s) -
Rachel Barker,
Janette Hanekom
Publication year - 2022
Publication title -
consumer behavior review
Language(s) - English
Resource type - Journals
ISSN - 2526-7884
DOI - 10.51359/2526-7884.2022.252642
Subject(s) - knowledge management , knowledge sharing , purchasing , originality , conceptual framework , co creation , value (mathematics) , knowledge value chain , business , computer science , marketing , qualitative research , organizational learning , sociology , social science , machine learning