Open AccessNeuromarketing and Eye Tracking in Women's Fashion Buying Decision Making
Author(s) -
Norberto Almeida de Andrade,
Giuliano Carlo Rainatto,
Eric David Cohen
Publication year - 2022
Publication title -
consumer behavior review
Language(s) - English
Resource type - Journals
ISSN - 2526-7884
DOI - 10.51359/2526-7884.2022.251844
Subject(s) - neuromarketing , relevance (law) , neuroeconomics , value (mathematics) , eye tracking , reading (process) , psychology , marketing , consumer neuroscience , interpretation (philosophy) , work (physics) , computer science , business , cognitive psychology , neuroscience , political science , engineering , cognition , mechanical engineering , machine learning , computer vision , law , working memory , programming language