Open AccessThe Impact of Celebrity Endorsement of Sporting Goods on Consumer Purchasing Behavior
Author(s) -
Vahidreza Mirabi,
Fariba Fathi,
Mohammad Fotouhi Ardakani,
Razieh Khojasteh Avorgani
Publication year - 2021
Publication title -
consumer behavior review
Language(s) - English
Resource type - Journals
ISSN - 2526-7884
DOI - 10.51359/2526-7884.2021.251296
Subject(s) - purchasing , advertising , credibility , attractiveness , population , popularity , psychology , exploratory research , consumer behaviour , personality , marketing , data collection , sample (material) , product (mathematics) , statistical population , social psychology , business , mathematics , sociology , statistics , political science , chemistry , demography , chromatography , descriptive statistics , psychoanalysis , law , geometry , anthropology