Open Access"What drives one to buy on impulse?" A qualitative study with a Portuguese sample
Author(s) -
Samuel Lins,
Maria Marques,
Sibele D. Aquino
Publication year - 2020
Publication title -
consumer behavior review
Language(s) - English
Resource type - Journals
ISSN - 2526-7884
DOI - 10.51359/2526-7884.2021.244662
Subject(s) - portuguese , situational ethics , internal consistency , impulse (physics) , psychology , sample (material) , social psychology , developmental psychology , psychometrics , philosophy , linguistics , physics , chemistry , chromatography , quantum mechanics
The present study aimed to identify the main factors that lead people to buy impulsively. 925 Portuguese participated, with an average age of 27.02 years (SD = 10.73), who answered a questionnaire online. Participants were asked to answer the question "What makes you buy on impulse?" The data were analysed through content analysis, and the responses were grouped into seven categories: (1) Internal factors, (2) Monetary value, (3) Product characteristics, (4) Situational factors, (5) Type of products, (6) Early involvement, and (7) Social value. Internal factors and Monetary value were highlighted as the main factors that lead to impulse buying. The results showed consistency with previous studies.