Open AccessComprehending Vegan Identity Construction through Consumption: A qualitative meta-synthesis
Author(s) -
Lidiane Cecília Rodrigues Paiva,
Gilberto Venâncio Luiz
Publication year - 2020
Publication title -
consumer behavior review
Language(s) - English
Resource type - Journals
ISSN - 2526-7884
DOI - 10.51359/2526-7884.2020.244973
Subject(s) - identity (music) , consumption (sociology) , reflection (computer programming) , order (exchange) , epistemology , sociology , social psychology , psychology , aesthetics , business , computer science , philosophy , social science , programming language , finance
This article aims to comprehend vegan identity construction through consumption. For this, a meta-synthesis of the accomplished results was made. It was conceived according to Sandelowski and & Barroso (2006) model, in order to compile the results into a grounded theory. As the analyses were complete, a theoretical model composed by eight microcategories and a central category was assembled. Results showed that reflection about consumption is one of the primordial factors on vegan identity construction, since this lifestyle imposes to its supporters the need to act consciously towards their purchase actions. In addition, it is by means of these actions that the defended ethic and moral considerations are converted into practical actions. Therefore, it is observed that reflection and consumption behavior are responsible for differentiating the vegan public from the others and what allows the construction and affirmation of its identity.