Open AccessSports sponsorship as a communication tool used in corporate reputation management: A case study of Kenya Commercial Bank
Author(s) -
Enoch Kiprop Tonui,
Josephine Khaemba,
Hillary Chakava
Publication year - 2022
Publication title -
journal of media and communication
Language(s) - English
Resource type - Journals
ISSN - 2958-1095
DOI - 10.51317/jmc.v1i1.293
Subject(s) - admiration , feeling , likert scale , reputation , marketing , stakeholder , goodwill , public relations , business , advertising , psychology , social psychology , political science , accounting , sociology , social science , developmental psychology