
Sustainability Communications and Corporate Brand Associations
Author(s) -
Neeraj Bharadwaj,
P. A. Naik,
Pravin Nath
Publication year - 2022
Publication title -
journal of sustainable marketing
Language(s) - English
Resource type - Journals
ISSN - 2766-0117
DOI - 10.51300/jsm-2022-50
Subject(s) - business , stakeholder , sustainability , corporate governance , perception , corporate communication , public relations , set (abstract data type) , marketing , corporate sustainability , rebranding , corporate social responsibility , corporate branding , marketing communication , brand management , psychology , political science , ecology , finance , neuroscience , computer science , biology , programming language