Open AccessConnecting Sustainable Marketing and International Marketing Strategy Standardization/Adaptation: Research Opportunities
Author(s) -
David A. Griffith
Publication year - 2021
Publication title -
journal of sustainable marketing
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2766-0117
DOI - 10.51300/jsm-2021-40
Subject(s) - standardization , marketing , business , adaptation (eye) , marketing management , marketing research , international marketing , marketing strategy , marketing mix , political science , psychology , neuroscience , law