Open AccessInvestigating the nexus between the types of advertising messages and customer engagement: Do customer involvement and generations matter?
Author(s) -
Amani Msallati
Publication year - 2021
Publication title -
journal of innovations in digital marketing
Language(s) - English
Resource type - Journals
ISSN - 2765-8341
DOI - 10.51300/jidm-2021-31
Subject(s) - moderation , persuasion , psychology , nexus (standard) , relevance (law) , customer engagement , advertising , elaboration likelihood model , cognition , social psychology , social media , business , computer science , political science , embedded system , world wide web , neuroscience , law
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