Open AccessAdvertising
Author(s) -
Robert Crawford
Publication year - 2008
Publication title -
sydney journal
Language(s) - English
Resource type - Journals
ISSN - 1835-0151
DOI - 10.5130/sj.v1i2.629
Subject(s) - advertising , skyline , settlement (finance) , capital city , advertising campaign , capital (architecture) , business , geography , economic geography , archaeology , finance , payment
Sydney is Australia’s advertising capital and the relationship between the city and the advertising industry stretches back to the earliest years of European settlement. Advertising helped propel commercial activity in Sydney and the advertising industry has been no less active in shaping Sydney, illuminating the city’s skyline and streetscape, and influencing the lives of all Sydneysiders – from suburban consumers to esteemed artists. Moreover, advertising has promoted the city itself as a must-see destination for tourists or a backdrop for the latest blockbuster film.