Open AccessA Research on Factors Affecting Global Brands’ Attitude and Purchasing Intention: Market Segmentation with Cluster Analysis
Author(s) -
Cevat Söylemez,
Fatih Şahin
Publication year - 2021
Publication title -
dumlupınar üniversitesi sosyal bilimler dergisi
Language(s) - Turkish
Resource type - Journals
eISSN - 2587-005X
pISSN - 1302-1842
DOI - 10.51290/dpusbe.777253
Subject(s) - humanities , psychology , mathematics , art