Open AccessThe impact of Proactive Sustainability Strategy and Sustainable Leadership on Corporate Sustainability performance
Author(s) -
Syeda Ridda Zainab,
Kausar Fiaz Khawaja,
Samina Ali Asghar
Publication year - 2021
Publication title -
nice research journal
Language(s) - English
Resource type - Journals
eISSN - 2517-987X
pISSN - 2219-4282
DOI - 10.51239/nrjss.vi.272
Subject(s) - sustainability , business , descriptive statistics , sustainable development , corporate sustainability , environmental economics , corporate social responsibility , regression analysis , accounting , process management , environmental resource management , marketing , public relations , economics , computer science , political science , statistics , mathematics , ecology , law , biology , machine learning
The purpose of this study is to investigate the role of proactive sustainable strategy and sustainable leadership on economic, environmental, and social performance, which are three dimensions of corporate sustainability performance. For this, a quantitative research approach was adopted and data was collected from 414 managers of the telecom sectors of Pakistan. SPSS was used to run statistical tests like descriptive statistics, correlation, reliability, and regression. The results revealed that all hypotheses H1 a, b, c, and H2 a, b, c were accepted i.e. proactive sustainable strategy and sustainable leadership has a positive and significant impact on corporate sustainable performance (social, environmental, and economical). The study concluded with discussion limitations and future recommendations.