Open AccessMeasurement of Marketing Challenges Being Faced By Traditional Textile Manufacturers of Garhwal Region of Uttarakhand
Author(s) -
Sanjeev Kumar,
Sunil Kumar,
Mahiraj Singh Rawat
Publication year - 2021
Publication title -
journal of mountain research/journal of mountain research
Language(s) - English
Resource type - Journals
eISSN - 2582-5011
pISSN - 0974-3030
DOI - 10.51220/jmr.v16i1.27
Subject(s) - clothing , government (linguistics) , work (physics) , business , textile , weaving , textile industry , engineering , marketing , adaptability , agribusiness , agricultural economics , agricultural science , geography , agriculture , economics , management , mechanical engineering , philosophy , linguistics , environmental science , archaeology
Handloom division under material industry is the second-biggest work producing segment for a significant provincial populace in India after agribusiness. It gives direct work to a significant populace occupied with weaving and partnered exercises. Extraordinary plans and artfulness is the claim to fame of Indian handloom industry alongside the masterfulness of weavers, it additionally exhibits the wealth and assorted variety of the country. Handlooms contribute a significant part in sends out too. The area has a bit of leeway of being less capital escalated, insignificant utilization of intensity which makes it eco-accommodating, adaptability of little production,receptiveness to advancements and versatility to showcase necessities. Some significant handloom export Indian centres are Varanasi, Panipat and Kannur some more places which involved in the handloom items like Bed clothing material, Table material, Linen, Kitchen material, Flooring material, weaved materials, curtains and so forth aredelivered for export markets. Present research paper has measured the marketing challenges which are faced by the traditional textile manufacturers of Garhwal region of Uttarakhand. On the basis of research findings various suggestions and recommendations are made to manufacturers, state Government and other associated stakeholders.