Open AccessPredictive Analytics for Increased Loyalty and Customer Retention in Telecommunication Industry
Author(s) -
K A Oladapo,
O J Omotosho,
O A Adeduro
Publication year - 2018
Publication title -
international journal of computer applications
Language(s) - English
Resource type - Journals
ISSN - 0975-8887
DOI - 10.5120/ijca2018916734
Subject(s) - computer science , loyalty , analytics , telecommunications , customer retention , loyalty business model , predictive analytics , data science , business , marketing , service quality , service (business)