Open AccessPredictive Analytics for Increased Loyalty and Customer Retention in Telecommunication Industry
Author(s) -
Kayode Abiodun Oladapo,
Oluyinka I Omotosho,
O. Adeduro
Publication year - 2018
Publication title -
international journal of computer applications
Language(s) - English
Resource type - Journals
ISSN - 0975-8887
DOI - 10.5120/ijca2018916734
Subject(s) - computer science , loyalty , analytics , telecommunications , customer retention , loyalty business model , predictive analytics , data science , business , marketing , service quality , service (business)
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