Open AccessCustomer Retention using Data Mining Techniques
Author(s) -
Dr.R. Dhanapal,
S. Sumathy,
Jobin M Scaria
Publication year - 2010
Publication title -
international journal of computer applications
Language(s) - Uncategorized
Resource type - Journals
ISSN - 0975-8887
DOI - 10.5120/1576-2108
Subject(s) - computer science , customer retention , customer satisfaction , voice of the customer , data retention , set (abstract data type) , data mining , preference , quality (philosophy) , customer intelligence , knowledge management , service quality , marketing , business , computer security , philosophy , epistemology , economics , microeconomics , programming language , service (business)