Open AccessANALISIS FAKTOR-FAKTOR YANG DIPERTIMBANGKAN NETIZEN DALAM MELAKUKAN TRANSAKSI E-COMMERCE DI KOTA PONTIANAK
Author(s) -
Hijrah Wahyudi
Publication year - 2018
Publication title -
jurnal ekonomi integra
Language(s) - English
Resource type - Journals
eISSN - 2581-0340
pISSN - 0216-4337
DOI - 10.51195/iga.v7i1.111
Subject(s) - database transaction , psychology , descriptive statistics , business administration , business , database , statistics , mathematics , computer science
This research aim to know factors considered by netizen in Kotamadya Pontianak in doing transaction of e-commerce. This analysis can be finalized by using descriptive analysis and factor analysis. This research entangles the netizen a number of100 mans livinging in Kota Pontianak. Sample is taken at random. This research concludes that out of 14 variables simply there are 10 variables considered by netizen in doing transaction of e-commerce. Result of factor loadings indicates 10 divisible variable become two primary factor.